K33, a Sweden-based digital asset brokerage and research firm, announced its first transaction under a newly launched bitcoin treasury strategy with the acquisition of 10 BTC for approximately SEK 10 million ($1 million). This marks the initial step following K33’s commitment of SEK 60 million ($6 million) toward bitcoin investments.
CEO Torbjørn Bull Jenssen commented on the move, stating, “We expect Bitcoin to be the best-performing asset in the coming years and will build our balance sheet in Bitcoin moving forward. This will give K33 direct exposure to the Bitcoin price and help unlock powerful synergies with our brokerage operation. Our ambition is to build a balance of at least 1000 BTC over time and then scale from there.”